Is Augmented Reality Apple’s next Big Thing?

Is Augmented Reality Apple's next Big Thing?

Augmented Reality is the natural successor to the smartphone. “Looking down at our phones as we are walking down the street will soon seem like the dark ages.”

UBS Analyst Steven Milunovich discusses why he thinks augmented reality could be as important as the iPhone for Apple. He speaks with Carol Massar and Cory Johnson on “Bloomberg Markets.”


Patrick Bocchicchio is a third-year student at Pennsylvania State University studying finance and technology-based entrepreneurship. Pat joined INVAR as an intern in late 2016 and has since transitioned into his new role as Business Development Associate.